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Content Marketing

360 Images: A Digital Marketer’s Guide
One of the biggest turn-offs for online shoppers is inadequate detail on the product or service offered.
Digital Marketing Case Study: Panasonic’s “Life is Electric”
This is Panasonic’s entry for the Brand Collateral category at the Design Lions Grand Prix: “Life is Electric”.
Digital Marketing case Study: Airbnb’s Van Gogh Bnb Collaboration
The Van Gogh Bnb project was designed primarily to promote “Van Gogh’s Bedrooms”, an exhibition at the Art Institute of Chicago which featured three of Van Gogh’s domestic paintings from the late 1880s.
Authority Content Book - Free Exclusive Chapter
Authority Content is the new book from SEO and content marketing expert David Jenyns , and we have a completely FREE and exclusive chapter for you to download!
A Complete Guide to Writing Evergreen Content for SEO
When we say ‘evergreen content’, we simply mean web content that won’t lose its relevance and SEO impact within a short space of time (as many news posts do).
How to Come up with Content Ideas for your Blog
If you’ve ever managed a blog, you’ll almost certainly know the feeling of gazing at a blank CMS page, wondering what on Earth you’re going to write about next.
Digital Marketing on a Zero Budget
Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using.
What is Google Preferred?
YouTube’s 5th annual Brandcast offered high end advertisers the world over some juicy food for thought.
Tips for Nailing the Right Tone of Voice for Digital
Human speech is bewildering in its variety. Our utterances range from phatic conversations to funeral orations, from four-letter insults to declarations of undying love
6 Innovative Ways Brands are Using Real Experiences to Create Sharable Content
In a continually evolving social media landscape, consumers are becoming less willing to sit through corporate trade driving videos prompting a purchase
Controversial Content Marketing Techniques
Daniel and Ciaran discuss a couple digital marketing tools that we think offer amazing functionality
How to Guide: Setting up a YouTube Channel
Daniel and Ciaran discuss setting up a YouTube Channel highlighting some of the key things they have learned
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