Content Marketing

Upgrade your online writing with this eclectic array of resources, built to level-up everything from your vocabulary to your organisational skills.

News journalism and brand journalism will always have separate roles to play, but the quality of output expected on the two sides is converging.

This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017.

Despite the fact your emails to customers, clients and contacts will perform a diverse array of functions, they will all arrive in the recipient’s inbox in roughly the same package

Join us as we discuss the state of content marketing in 2017, along with some effective, easy-to-implement strategies for making your content marketing more successful on an over-crowded internet.

This guide is dedicated to one of the most useful metrics in social media marketing: share of voice, or SOV for short.

Daniel and Ciaran discuss ways they have used to create content that continues to drive traffic to their site month after month.

It’s natural for a content marketer to take pride in their ability to devise content ideas off the cuff but you can’t rely upon your own inventiveness alone to formulate the optimal content plan.

One of the biggest turn-offs for online shoppers is inadequate detail on the product or service offered.

The Van Gogh Bnb project was designed primarily to promote “Van Gogh’s Bedrooms”, an exhibition at the Art Institute of Chicago which featured three of Van Gogh’s domestic paintings from the late 1880s.

This is Panasonic’s entry for the Brand Collateral category at the Design Lions Grand Prix: “Life is Electric”.

Authority Content is the new book from SEO and content marketing expert David Jenyns , and we have a completely FREE and exclusive chapter for you to download!