Analytics & Data

Daniel makes a case for the importance of personalization in digital marketing. A lot of this years trend reports have claimed Marketing personalization should be a big focus for 2021.

What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers

In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing?

Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing.

What is data scraping, how is it done, and how is it being used by digital marketers? Learn the basics of how it is done with some free tools to try.

Learn how to make the best use of Search Console reports in Google Analytics with our walk through of the key reports and how to read them.

This is Daniel Rowles’ presentation on ‘Omni-Channel But Not Ominous’ from the Chartered Institute of Marketing ‘Changing Face of Marketing’ Summit on the 24th May 2017.

This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017.

Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months?

Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November.

A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive.

Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics.