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Analytics & Data

A marketer’s guide to first-party cookies
What’s the difference between a first-party cookie and a third-party cookie, why is the distinction between the two important for digital marketers
Google Analytics Reports You Should Probably Ignore
In this episode, we explore some of the commonly misunderstood analytics reports and metrics and how to avoid misinterpreting them. Is a high bounce rate always a bad thing?
The Digital Marketing Podcast Episode 158 Test Everything
Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Multivariate testing.
What Is Data Scraping And How Can You Use It?
What is data scraping, how is it done, and how is it being used by digital marketers? Learn the basics of how it is done with some free tools to try.
Measuring SEO: Search Console Reports in Google Analytics
Learn how to make the best use of Search Console reports in Google Analytics with our walk through of the key reports and how to read them.
Omni-Channel But Not Ominous - CIM Summit 2017
This is Daniel Rowles’ presentation on ‘Omni-Channel But Not Ominous’ from the Chartered Institute of Marketing ‘Changing Face of Marketing’ Summit on the 24th May 2017.
Effective Content Measurement - Digital Content Summit 2017 #DCS2017
This is Daniel Rowles’ presentation on Effective Content Measurement from the Digital Content Summit 2017 conference on the 23rd May 2017.
The Rise and Growth of Direct Traffic
Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months?
Digital Marketing News Update
Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November.
Tesco Trials Paperless Receipt System
A Tesco supermarket in Harlow, Essex is trialling a paperless e-receipt system that uses unique customer barcodes to save customers’ receipts to a digital archive.
Adobe Target - Automating Hot Tricks of Data Science
Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics.
The Digital Marketing Guide to Web Cookies
What are web cookies? How do they work, and how you can use them to add value for yourself and customers? All presented in a series of *ahem* bite-sized chunks.
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