YouTube’s 5th annual Brandcast offered high end advertisers the world over some juicy food for thought.
The video-sharing supremos used their moment in the limelight to announce a raft of changes to Google Preferred – the premium service that allows advertisers to pair up their ads with top-performing videos within a certain top-level theme, such as music, news or automotive.
Google Preferred will now allow advertisers to piggy-back on emerging trends – they highlight the ‘Harlem Shuffle’ as an example – with the addition of Google Preferred Breakout Videos to the Preferred package. Google Preferred is no longer the sole preserve of established superstars – it’s also a home to the up-and-comers who are attracting just as many plays. That’s great news for ad execs with a good nose for a trend.
And that’s not all YouTube had to say. Advertisers will now be able to manage all of their video campaigns through DoubleClick Bid Manager, and the ballers amongst you will be interested to learn that NBA content is soon to be added to the Google Preferred line-up.
The biggest news here for the majority of Google Preferred advertisers is undoubtedly the addition of Google Preferred Breakout Videos – here’s how you can make the most of this interesting new feature: