Web Analytics with GA4 Certification

Web Analytics with GA4 Certification

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ü Online Web Analytics using Google Analytics 4 (GA4) Certification - CPD Accredited

A CPD accredited certificate that covers the full range of Web Analytics using GA4 skills. No separate formal assessment, complete at your own pace. 

Get GA4 Analytics Certified

The digital marketing skills benchmark, created in partnership with the Chartered Institute of Marketing, shows a dramatic skills gap in analytics across all industries. This has been amplified by the move to Google Analytics 4 in 2023.
 
The ability to measure the success of your digital marketing efforts, to set effective Key Performance Indicators and to iterate and improve your efforts is at the heart of effective digital marketing, but requires a set of skills that are often in short supply. This certificate will help you gain those highly in-demand skills.

Access all of our certificates and courses free for 30 days

Free for 30 days

ø Analytics using GA4 Certificate Contents

You'll start by exploring the core principles of web analytics and look at the core reports of GA4. You'll work through each area of reporting step by step and then look at how you can carry out analytics analysis to draw insights from our analytics reports.

  • Intro Video
  • Analytics
  • Analytics Step by Step
  • Analytics Analysis
  • Using Data to Improve Campaigns
     

 

You'll then move on to explore a range of analytics tools and sources of insights, including GA4, Tag Manager and Search Console.

  • Tools Video
  • Intro to GA4
  • Search Console
  • Tag Manger
  • Digital Insights Tools

 

In the final section you'll look at focussing on your goals by setting conversion events, and how you can use attribution modelling to really understand which elements of your digital marketing are having an impact and where you should be focussing your budgets and efforts.
 

  • Conversion and Attribution Video
  • Tracking Campaign Results
  • GA4 Conversion Events
  • Attribution Modelling
  • Reporting Dashboards
  • Conclusion Video
     

 

How long will it take?

The SEO certificate can be completed in 6 hours of self-study. No separate formal assessment, complete at your own pace.

Access all of our certificates and courses free for 30 days

Free for 30 days

ø Choose your subscription

All packages include a 30 day free trial which you can cancel anytime and you will not be charged.

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£25

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FREE for 30 days
Unlimited access to existing library
Unlimited skills benchmarking
New and updated content
Month-to-Month
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6 Monthly

 

£22.50

/ per month
Billed as one  payment of £135 
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Unlimited access to existing library
Unlimited skills benchmarking
New and updated content
Access for 6 months
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Annual

å Best value

£20

/ per month
Billed as one  payment of £240 
FREE for 30 days
Unlimited access to existing library
Unlimited skills benchmarking
New and updated content
Access for 1 year
Cancel any time

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