A CPD accredited certificate that covers the full range of Web Analytics using GA4 skills. No separate formal assessment, complete at your own pace.
The digital marketing skills benchmark, created in partnership with the Chartered Institute of Marketing, shows a dramatic skills gap in analytics across all industries. This has been amplified by the move to Google Analytics 4 in 2023.
The ability to measure the success of your digital marketing efforts, to set effective Key Performance Indicators and to iterate and improve your efforts is at the heart of effective digital marketing, but requires a set of skills that are often in short supply. This certificate will help you gain those highly in-demand skills.
You'll start by exploring the core principles of web analytics and look at the core reports of GA4. You'll work through each area of reporting step by step and then look at how you can carry out analytics analysis to draw insights from our analytics reports.
You'll then move on to explore a range of analytics tools and sources of insights, including GA4, Tag Manager and Search Console.
In the final section you'll look at focussing on your goals by setting conversion events, and how you can use attribution modelling to really understand which elements of your digital marketing are having an impact and where you should be focussing your budgets and efforts.
The SEO certificate can be completed in 6 hours of self-study. No separate formal assessment, complete at your own pace.
All packages include a 30 day free trial which you can cancel anytime and you will not be charged.