CIM Digital Marketing Certificate - Strategy, Tactics and Measurement

CIM Digital Marketing Certificate - Strategy, Tactics and Measurement

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¥ Get Digital Marketing Certified

In the fast-paced world of digital marketing, the ability to plan, implement and measure impactful strategies and tactics is crucial. As the digital landscape continually evolves, so does the need for need for the knowledge and skills to understand what drives successful campaigns.

Endorsed by the Chartered Institute of Marketing, this certificate has been designed to bridge the skills gaps across three key areas, providing you with the expertise you need to craft effective strategies, deploy impactful tactics and accurately measure their success.

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å Certificate Contents

You’ll start by looking at strategy and planning frameworks and models to help you understand the digital marketing channel mix, setting up objectives and strategic marketing in perspective. You’ll then move on to tactics and gain in-depth understanding of what actions will help you achieve your specific marketing goals. To finish, you’ll take a deep dive into measurement, including how you can use data to iterate and improve your campaign and the digital insights tools that can help you do that.

  • Marketing Insights
  • Marketing Planning
  • Digital Marketing Channels
  • Search Engine Optimisation
  • Paid Search
  • Social Media
  • Email Marketing
  • Display Advertising
  • Content Marketing
  • Marketing Analytics
  • Digital Marketing Strategy

 

How long will it take?

The certificate can be completed in around 36 hours of self-study time. No separate formal assessment, complete at your own pace.

Access all of our certificates and courses free for 30 days

Free for 30 days

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