In the fast-paced world of digital marketing, the ability to plan, implement and measure impactful strategies and tactics is crucial. As the digital landscape continually evolves, so does the need for need for the knowledge and skills to understand what drives successful campaigns.
Endorsed by the Chartered Institute of Marketing, this certificate has been designed to bridge the skills gaps across three key areas, providing you with the expertise you need to craft effective strategies, deploy impactful tactics and accurately measure their success.
You’ll start by looking at strategy and planning frameworks and models to help you understand the digital marketing channel mix, setting up objectives and strategic marketing in perspective. You’ll then move on to tactics and gain in-depth understanding of what actions will help you achieve your specific marketing goals. To finish, you’ll take a deep dive into measurement, including how you can use data to iterate and improve your campaign and the digital insights tools that can help you do that.
The certificate can be completed in around 36 hours of self-study time. No separate formal assessment, complete at your own pace.
All packages include a 30 day free trial which you can cancel anytime and you will not be charged.