Here’s my opinion on marketing models and which ones work in response the Chartered Institute of Marketings Centenary Poll…
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.