User journey maps help you uncover the experience that a user goes through on their journey to conversion. They help you pinpoint where the pitfalls along the journey might be so that you can enhance your resources or customer experience to ensure maximum value is provided at all times.
In this ‘So’ video, the team explore the best way to do user journey mapping and what the differences are between the main two approaches.
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A clinical audit of your copy, structure and calls to action. Get a conversion scorecard, section-by-section diagnosis and ready-to-test rewrites in under a minute.
In this episode Daniel speaks with Emily Barford, Head of Dove Beauty at Unilever, about a bold and unconventional campaign built on Reddit conversations.