User journey maps help you uncover the experience that a user goes through on their journey to conversion. They help you pinpoint where the pitfalls along the journey might be so that you can enhance your resources or customer experience to ensure maximum value is provided at all times.

In this ‘So’ video, the team explore the best way to do user journey mapping and what the differences are between the main two approaches.

If you have any questions you would like answered as part of our 'So' series, please get in touch and let us know.

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