An introduction to the series with Ciaran Rogers and Daniel Rowles. In this first episode, Daniel and Ciaran talk about Social Media and how you can use some simple, free / cost effective tools to monitor your brand online.
www.viralheat.com Enables you to monitor Twitter and Google Buzz together with Facebook and Youtube videos plus a range of blogs and realtime websites.
www.google.com/reader Google’s great RSS feed reader and Aggregator www.google.com/alerts Googles email alert service
How to get in Touch:
http://www.twitter.com/danielrowles
http://www.linkedin.com/groups/Digital-Marketing-Podcast-2785308
http://www.facebook.com/digitalmarketingpodcast
http://itunes.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.