Episode 35,
It’s our birthday edition. We have been going for a whole year, so we thought we would take a look at what we have done over the past year, what has worked and what we have learned, and in the process share some of our stats and learning with you all. We talk through our top 5 episodes, plus our top five Target Internet online articles. We also discuss Facebook Edgerank, Ciaran gratuitously plugs his QR code article, and we encourage you to join in on our Facebook and Linked-In groups.
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In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.