Episode 35,
It’s our birthday edition. We have been going for a whole year, so we thought we would take a look at what we have done over the past year, what has worked and what we have learned, and in the process share some of our stats and learning with you all. We talk through our top 5 episodes, plus our top five Target Internet online articles. We also discuss Facebook Edgerank, Ciaran gratuitously plugs his QR code article, and we encourage you to join in on our Facebook and Linked-In groups.
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.