In this episode, Daniel, Ciaran and Louise kickstart their new monthly news digests, where they will be rounding up all of the latest digital marketing news and bringing it to you all in one place, to ensure that you are kept up-to-date.
The team discuss Publisher Advertiser Identity Reconciliation, or PAIR, a new first-party data solution that gives publishers and advertisers the option to securely and privately reconcile their first-party data for users who have visited both an advertiser's and a publisher's site. Third-party cookies who?
They also get take a dive into the Metaverse talking all things avatar's and Meta Quest Pro. And, another month, another new TikTok feature with the introduction of TikTok Now, their BeReal-inspired app (or copy and paste).
Do you have some hot news that we’ve missed or have any feedback on the show? Get in touch and let us know. And, if you are really enjoying the show, please leave us a review.
Useful Links
PAIR (Published Advertiser Identity Reconciliation)
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In this episode of the Digital Marketing Podcast, Daniel is joined by the Global VP of Marketing at the Coca-Cola Company to talk about Fanta's resurgence and latest global marketing campaign.