Not only does keyword research help you discover the best keywords to target, but the insight gained can also help form part of your wider content strategy.
In the second of our 'So' series videos, we are giving you some top tips on how to perform keyword research for free, including 5 tools available online that will help you supercharge your SEO efforts.
If you have any burning questions you would like answered as part of our new series, please get in touch and let us know.
We have also just launched our podcast 'The Digital Marketing Podcast' in a video format for the first time on our YouTube channel. Make sure to subscribe for a brand new video podcast every week!