é Digital Marketing Toolkit

Essential tools every Digital Marketer needs

ü The aims of the toolkit

The Digital Marketing Toolkit does not aim to be a definitive list. The aim is to provide a filtered and quality checked list of tools that we think offer the best functionality for real world usage outcomes.

Each tool has a brief description, most are free and are highlighted as such.

The Digital Marketing Toolkit is also available as a PDF

ø Tool recommendations?

We are always on the lookout for new tools, so if there are any tools out there that you couldn’t live without and we have not listed here, feel free to get in touch and let us know by emailing [email protected]

¥ How the toolkit is structured

The toolkit is broken down into key sections for each of the core digital channels / disciplines

Use the links below to easily navigate to the sections of the toolkit.

é Analytics

This range of analytics and testing tools will help optimise your digital marketing campaigns, improve your websites and keep your skills up to date.

å Artificial Intelligence

Artificial Intelligence is revolutionising the way businesses operate. The following tools will help you unlock the potential of AI, whether that's writing content, creating videos or generating new ideas.

ü Content

Content is at the heart of digital marketing. Whether you're crafting engaging blog posts, articles, visuals or videos, these tools will help you plan, execute, and optimise your content strategy.

¥ Data, Insights and Blogs

To get your digital marketing strategy right, you need to understand your market and your target audience. These tools will give you the insights you need to plan effectively.

å Email, Automation & Personalisation

Effective email is all about triggering the right communications at the right time, and not 'blasting' your contacts. These tools will help you personalise and automate targeted communications.

ü Mobile

The majority of web traffic is now on mobile devices. These tools will help you make sure that your user journey is fully optimised for mobile users.

î Online Advertising

These tools will give you the creative insights and inspiration you need to create effective online advertising campaigns.

å Social Media

Social media can be a highly effective part of your digital marketing strategy, but it can also be massively time consuming. These tools will help you plan, implement and improve your social media efforts efficiently.

ø Download PDF

The Digital Marketing Toolkit is also available as a PDF.

Download Toolkit

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