Ciaran catches up with Stuart Easterbrook, Starcom MediaVest Group Europe’s Executive Director of Performance and Digital Development, to discuss the ever accelerating pace of change facing digital marketers today. Stuart shares with us his down to earth approach to the challenges Marketers face, providing some really interesting insights into how to win through a level headed approach to today’s daunting digital challenges.
Recorded at the 2014 CIM/Bloomberg Digital Summit, London in partnership with the CIM
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.