Fresh from his research into Mobile marketing for his recently released book on the subject, Daniel talks us through the essential techniques to get your app featured in App stores including App Store Optimisation and how to harness word of mouth marketing to full effect.
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.