Ciaran talks to Dowshan Humzah, Director (of Digital Development and Consulting) for The Worst Kept Secret, a leading UK social media agency providing audits, training, consulting and community management. Ciaran and Dowshan explore the key things brands and organisations get wrong when planning and implementing their social media campaigns.
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.