In this episode 79, two digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles to get his inside perspective on what makes him tick and learn how he got into digital marketing. They also explore what Daniel feels the future of digital marketing holds and explore his take on mobile and its’ importance in the digital mix. This is the first of a 2 part interview.
Our thanks to Daniel and Sherene who not only managed to tie Daniel’s schedule down long enough to conduct the interview but also got a really interesting insight into planet Rowles which we hope you will all enjoy. If you enjoyed this episode please drop us a note and we will forward it onto them. We know they would love the feedback.
Note from Daniel: I really enjoyed doing this interview and I’m really grateful for Daniel and Sherene’s great questions and patience in getting a spot in my diary! Take a look at Jonathan Macdonald’s content that I mention in the interview: http://www.jonathanmacdonald.com/
Download Episode 79
Listen, subscribe or get in contact
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.