Daniel talks to Microsoft’s Head of Digital Marketing Strategy, Alistair Frost about some of the big changes in digital marketing, in particular, social media, and how best to approach, tackle and succeed in the online social space. We discuss Microsoft’s search engine Bing and how they are developing it, their Blog Smart policy, and pick Alistair’s brains his favourite online marketing tools.
Download The Frost Personality Continuum Podcast here
Seismic Desktop
http://seesmic.com/products/desktop
Klout
klout.com/
Outlook social connectors
http://www.microsoft.com/download/en/details.aspx?id=7985
Microsoft Lync
http://lync.microsoft.com
Quora
http://www.quora.com
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.