In Episode 4, Ciaran talks to US Author of ‘The Findability Formula,’ and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising.
Useful Links
http://www.TheFindabilityFormula.com – Heather’s Book
http://www.FindabilityGroup.com – Consulting
http://www.HeatherLutze.com – Speaking
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In this episode we explore the latest tools hands-on to help digital marketers adapt, experiment, and thrive in the evolving AI-driven marketing landscape.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.