Are you using the right strategies to get people excited about your marketing content?
Daniel and Ciaran take a deep dive into the ongoing issues around creating great evergreen content that continually works. They explore keyword research techniques and how to create better-performing titles, so your stands out among other competing organic content in its niche.
Also under discussion – how to craft better hero content by making the most of your Content Calendar. Daniel shares how to further enhance e your content calendar and make use of our free, customisable Content Calendar template
Useful Links
Rand Fishkin’s 10X content with examples
Example of Google Analytics Certification web page Daniel discusses?
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Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
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In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.