Ciaran talks to Karl Blanks, Co-founder of Conversion Rate Experts and co-author of bestselling CRO book ‘Making Websites Win.’ Karl shares with us their latest big idea, “The Triple R Technique” and walks us through how to use it.
What Is The Triple R Technique?
‘You can progress much faster if you increase the rate at which you explore avenues and abandon the dead ends.’ Karl shares an incredibly powerful process developed at Conversion Rate Experts to do precisely that. Triple R is a simple, agile and dynamic process that will help you avoid obvious pitfalls. It guides you to find the best way to reduce the risks of your projects failing.
Karl shares with us a wealth of smart insights into working more efficiently as a team. Are you protecting everyone in your team from making the same mistakes? Are you syncing with reality as frequently as possible? Is there someone who has tackled something similar that you can learn from? Do you collate all your ideas for a project and rank them on ease of implementation and likelihood to double results? Are you breaking your project down into ‘ROI Positive Bitesized Chunks?’
We also explore how playbooks can be a great way of boosting the popularity of standard operating procedures. See an example of this for Webinars
Also – Learn about Mary’s Meals, a fantastic charity, supported by the team at Conversion Rate Experts. Mary’s Meals provides life-changing meals to some of the world’s poorest children every day they attend school.
Listen, subscribe or get in contact
In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.
This guide draws on proven techniques used to generate over £1.2 million in revenue in a single twelve-month period - through LinkedIn activity combined with events - with a daily time investment of just 30 to 60 minutes for engagement and around three hours per week for content creation.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.