Daniel and Ciaran cover some bonus material from our recent interview on email marketing. Ciaran explores Philip Storey’s predictions for what may develop to fruition in the email marketing space in 2021, including Amp for Email.
Also, Philip shares with us a fantasy he has around pay-to-subscribe emails from brands. Could that become a thing? Stranger things have happened, and it is an interesting idea. If the content is strong enough, then why not?
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.