Daniel and Ciaran are back for the new year and re-evaluating their focus and what is important for 2021 and the new year ahead.
Daniel shares his journey into taming his email inbox, which this year has involved an interesting strategic approach rather than one tool to fix things. The results, as you will hear, have been dramatically positive. Ciaran finally gets tough on link building emails.
We also share our thoughts on the importance of conversion rate optimisation and the dangers of just focusing on conversion at all costs. The cost can be way higher than you think.
Listen in and learn how to navigate the fine line of conversion rate optimization success. Action this and 2021 might just be the year you fall back in love with your customers, or at least start to understand them better.
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In this episode Daniel is joined by Geoff Tuff, co-author of Hone: How Purposeful Leaders Defy Drift to explore why traditional transformation initiatives fail so often, and what leaders can do instead .
In this update episode we break down a rapid sequence of releases from OpenAI and Google, explaining what has actually changed, what genuinely matters, and how marketers and business leaders should respond.
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.