On day 8 of our Christmas Yulekit, Daniel and Ciaran explore their favourite social media monitoring tools and discuss how brands and organisations can get the most out of them. With these tools, you very much get what you pay for. You can of course opt for the all singing and all dancing Brandwatch which really is in a class of its own. However, there are also some great entry-level and mid-level tools that can cover a lot of ground with social listening without blowing your budget.
Useful links
Learn about Social Listening with Hootsuite
Check out Mention’s library of resources which packed full of useful educational content on social listening best practice.
Also, don’t miss the Brandwatch blog, packed full of learning, best practice and up to date insights and trends.
See you all again tomorrow.
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Although there aren't as many reports in the new GA4 as in Universal Analytics, the power of GA4 is in its customisation and being able to understand key terminology is key to being able to understand your GA4 data.