Is Marketing in your organisation seen as less important than Finance, Sales, Operations or HR? Distracted by digital, does your Marketing team find itself relegated from the top table of decision-making, focusing purely on Marketing Communications?
Ciaran talks to Mike Berry, an author, digital consultant, trainer and academic, about the famous “4P’s of the Marketing Mix: Product, Price, Place, and Promotion.”
We discover that the 4 Ps is still as fresh and relevant today as it was when it was devised by E. Jerome McCarthy back in 1960. However, and worryingly for Marketers, Mike argues that responsibility for the full Marketing Mix has been gradually surrendered, to the detriment of Marketing as a profession.
We explore how Marketers can learn to harness this essential framework alongside effective data and measurement of performance, and reclaim all the 4P’s, ensuring that Marketing can once more truly champion the Customer!
In this episode, we revisit this framework as Mike (controversially) redefines it as Product, Price, Distribution, and Marketing Communications. So could 2 Ps, a D, and an MC be the new rallying battle cry for Marketing? This leads us to an exploration of the story behind Mike’s co-authored book: Digital Marketing Fundamentals: From Strategy to ROI and we hear how Mike goes about finding international case studies of great (digital) marketing campaigns we can all learn from.
Useful Links
Digital Marketing Fundamentals: From Strategy to ROI
Listen, subscribe or get in contact
In today's episode, we are joined by author and behavioural scientist Richard Shotton and discuss what behavioural science actually is and why marketers should be using it to get more from our campaigns and overall marketing efforts.
In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.