“Fake it till you make it,” is how the old saying goes, but have too many social influencers taken that old adage too much to heart in the race to look as popular and as influential as possible?
In the wake of some interesting in-depth research into levels of fakery on popular social media channels, Ciaran and Daniel explore fake social accounts and followers and fake interactions. We’ve spent some time investigating the dark side of Social media metrics so we can explore how they get gamed.
Ever felt that the reach metrics of influencers don’t quite tally with actual business results? Is your influencer marketing programme being scammed by influencers gaming social algorithms with fake followers and fake interactions? Listen in and learn how shady social media practices could be skewing your results and what you might do about it to correct course.
If you enjoyed this episode, have a listen to our follow up interview with Anders Ankarlid, the originator of the research explored in this episode
Useful Links
Target Internet Guide to Working with Instagram Influencers
More detailed write up of this research by Anders Arkalid.
PR week Autumn research Endelbach
Instagram crackdown on fake accounts
New York Times Investigation into Celebrities buying fake followers
SparkToro Twitter Fake Follower Audit
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