Daniel talks us through the process of user journey mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy.
We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy. We also explore how persona’s fit into building your sales funnel model and talk about how to create content to engage with your target audience personas at different stages of your user journey. Take a look at our recently updated Excel Content Calendar template which you can download for free. Simply give this document and start date and it will build a 5 day or 7 day calendar template for you to make use of and to track your content marketing efforts.
Useful Links
Target Internet 2 Day Digital Strategy Course in London
User Journey Mapping PDF Download
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In this episode we cover everything from ChatGPT’s new operator functions to Google’s AI-powered search evolution, with insight on how AI is reshaping digital marketing roles, content, advertising, and SEO.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.