Daniel talks us through the process of user journey mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy.
We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy. We also explore how persona’s fit into building your sales funnel model and talk about how to create content to engage with your target audience personas at different stages of your user journey. Take a look at our recently updated Excel Content Calendar template which you can download for free. Simply give this document and start date and it will build a 5 day or 7 day calendar template for you to make use of and to track your content marketing efforts.
Download Episode 176