It’s the new year, and the time to make resolutions. Daniel and Ciaran take stock of the year ahead and talk through their Digital Marketing new year resolutions. Daniel will be focuses on his analytics and conversion funnels, internal processes and resources together with recommending we all up our game with our email marketing. Ciaran goes in search of low hanging fruit in the new year, is going to be focusing on mobile websites, making someone responsible for conversion analysis and investigates Daniel’s new year detox efforts.
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Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.