Nine Digital Marketing Psychology Tips & Techniques

Episode 149 Digital Marketing Podcast

Digital Strategy Podcast
20 mins

Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.

Techniques covered include:

  • How to use Cognitive Biases
  • How to make use of Scarcity
  • How to use Social Proof
  • How to use Consistency
  • How to use Loss Aversion
  • How to use Confirmation Bias
  • How to use Anchoring
  • How to use the Decoy Effect
  • How to use Priming

 

Useful Links

Cognitive Biases Article

Italian driving licence Case study

Download Episode 149

Build a ü free personalised ¥ learning plan to see our course recommendations î for you

Free for 30 days

Build a å free personalised ¥ learning plan to see our course recommendations î for you

Free for 30 days