Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work!
Understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. We also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.
IAB Video Advertising Ecosystem Guide:
https://video-guide.iab.com/
Guide to Programmatic Jargon:
https://www.targetinternet.com/guide-to-programmatic-advertising-jargon/
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In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.
We sit down with Alex Schultz, Meta’s Chief Marketing Officer to unpack the future of digital marketing, and why the fundamentals still matter.