Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work!
Understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. We also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.
IAB Video Advertising Ecosystem Guide:
https://video-guide.iab.com/
Guide to Programmatic Jargon:
https://www.targetinternet.com/guide-to-programmatic-advertising-jargon/
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