Anne Godfrey, Chief Executive of the Chartered Institute of Marketing talks to Ciaran about the research the CIM released last month at the CIM Bloomberg Digital Summit. The Research looked at the gap between what consumers feel is acceptable in social medias vs what marketers feel is acceptable, unveiling some interesting gaps. Anne introduces the CIM’s Keep Social Honest Campaign as well as the CIM’s new website which provides further insights and an opportunity to benchmark how well your social media efforts match recommended best practice.
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In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.
In this episode teh team introduces us to the process of Vibe Coding , leveraging AI to make app creation accessible to anyone, regardless of coding experience.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.