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Welcome to our latest digital marketing news update that we publish every two weeks. You can read the article below or, if you'd rather listen, click the player above. We'd love to know what you think of this format.
Views will now be the primary metric to measure how content is performing
Instagram is making a big change to how it measures the success of content on its platform, announcing that ‘Views’ will now be recorded as the primary metric across all content.
This move from Instagram is to try and get a better understanding of content engagement, by moving away from vanity metrics like followers and likes. Adam Mosseri, Head of Instagram at Meta has stated how reach should be the ultimate goal for creators, as it represents the true extent of their content’s visibility and impact.
Learn more about Instagram’s change here.
LinkedIn now lets brands sponsor user-generated content
LinkedIn recently launched the ability to sponsor newsletters for company pages. Now, they are also allowing brands to sponsor any user-generated newsletter within their app, putting their own branding on it. Being able to sponsor newsletters created by individual users, not just company pages, allows brands to reach a much wider audience.
This follows LinkedIn saying that there is now over 184,000 newsletters hosted within the app, and engagement with newsletters rising by 47% in the past year.
Read more about brands sponsoring user-generated content here.
YouTube is testing Brainstorm with Gemini
YouTube is testing a new tool called Brainstorm with Gemini, which uses Google Gemini AI to help content creators come up with content ideas, as well as ideas for titles and thumbnails for their video.
The announcement was made in a video posted to YouTube’s Creator Insider YouTube Channel.
YouTube will consider feedback from creators before deciding whether to roll the feature out more broadly.
Learn more about Brainstorm with Gemini here.
Reddit will use AI summaries for threads
We all know that Reddit threads can be extremely long and can sometimes take a lot of trawling through to figure out exactly what they’re about, or find the answers we are looking for.
Reddit aims to help solve that issue later in 2024 with a plan to release an AI-powered feature that will generate content summaries at the top of thread posts, similar to the email summaries and Meta comment summaries we have seen launching recently.
This will allow users to find the content they are looking for quicker and create a much more user-focused experience.