This is Daniel Rowles’ presentation on ‘Omni-Channel But Not Ominous’ from the Chartered Institute of Marketing ‘Changing Face of Marketing’ Summit on the 24th May 2017.
Useful Links:
Digital Measurement Framework
Digital Capability Framework
Digital Skills Benchmark
Step‑by‑step prompt frameworks for improving existing content marketing, including why it works, workflow, a ready‑to‑copy prompt, and what to measure next.