This is Daniel Rowles’ presentation on ‘Omni-Channel But Not Ominous’ from the Chartered Institute of Marketing ‘Changing Face of Marketing’ Summit on the 24th May 2017.
Useful Links:
Digital Measurement Framework
Digital Capability Framework
Digital Skills Benchmark
On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experimentation and what's really important.
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.