On 1st July 2023, Google are sunsetting their infamous Universal Analytics and making GA4 the new default, a big move for the 28.1 million websites that use Google Analytics. In light of the change, some users might be researching for other analytics software available.
In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise their five favourite alternatives to Google Analytics to match your analytics goals, to help you decide which software is right for you.
We also have a full written report on the Google Analytics alteratives mentioned.
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Useful Links
Full report on Google Analytics alternatives
Listen, subscribe or get in contact
If you're looking for top tips on how to future-proof your digital marketing efforts in a cookieless world, this episode is a must-listen to guide you through everything you need to know.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.
In this episode teh team introduces us to the process of Vibe Coding , leveraging AI to make app creation accessible to anyone, regardless of coding experience.
In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face.