7 top Facebook Tips for Social Success in 2016

Improve your social media engagement with these top tips from digital marketing experts to ensure success on Facebook. From understanding your audience to measuring success, and a little bit of insider knowledge.

• Develop more content that is suited to your audience and what really matters to them
  https://www.facebook.com/business/news/audience-insights
• Use the Facebook Insights tool to understand who your target audience is and what their needs are. This focuses on your audiences, demographics, page likes, location and language, facebook usage and purchasing activity, ensuring that content you create is specifically targeted to your audience
• Focus on Quality over Quantity. Creating less content but ensuring what you do create is specific and highly relevant to your audience will help you build and retain an audience of highly engaged followers.
  http://www.cmo.com/opinion/articles/2015/6/29/content-marketing-focusing-on-quality-over-quantity.html
• It’s important to understand just how successful your content is in engaging your audience. Here’s a quick guide to the key engagement metrics and a few key terms to understand
  https://www.klipfolio.com/resources/kpi-examples/social-media/facebook-engagement-metrics
• YouTube: Facebook secrets you need to see 2016
  https://www.youtube.com/watch?v=WhDV0XAPLFs
• From your Organic to Paid, get more traffic, leads, and customers. Facebook isn’t just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you’re using the right approach.
  http://offers.hubspot.com/how-to-attract-customers-with-facebook?_ga=1.102962624.1995807270.1458307465
• 95% of video watched on mobile is with the sound off, so ensure that either your video content has subtitles or tells the story without sound. Many brands are given the task of trying to optimise recycled content from other channels and then wonder why it did not perform well. Build for mobile feed from the start
  http://digiday.com/platforms/silent-world-facebook-video/
• Once all the work is done why not have some fun on Facebook? Today Facebook messenger launched a new hidden soccer football game and here’s a few handy tips to start playing with your friends
  https://techcrunch.com/2016/06/15/how-to-play-facebook-messengers-new-super-addictive-and-hidden-soccer-game/