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Website SEO Audit and Optimisation Masterclass

é Website SEO Audit and Optimisation Masterclass

28 Sep 2026 13:00 GMT +1 (Duration: 3 hours)

ü Learn the skills in demand

Most SEO audits produce a 60-page document and very little change. This three-hour masterclass shows you how to run an SEO audit that actually moves the needle, prioritises ruthlessly, and gets implementation done.

You will learn how to combine technical SEO, content, on-page, and authority signals into a single prioritised plan, how to use AI to accelerate the audit process without missing the things that matter, and how to translate findings into work that engineering and content teams will actually do. We will work through real examples and you will leave with a complete audit framework, templates, and tooling recommendations you can apply immediately.

Learn how to turn complex SEO findings into a prioritised action plan for your team to implement.

Book now

ø Course outline

  • The modern SEO audit framework: technical, content, on-page, and authority in one view
  • Crawl budget, indexation, and architecture: the technical issues that quietly cost rankings
  • Core Web Vitals and page experience signals in 2026: what still matters
  • Auditing content at scale: gap analysis, decay, cannibalisation, and content pruning
  • On-page optimisation: matching intent, internal linking, and entity coverage
  • E-E-A-T and authority signals: practical ways to demonstrate trust to search engines
  • AI search visibility: auditing how your site shows up in AI Overviews and chat answers
  • Backlink profile audit: spotting toxic links, missed opportunities, and competitor gaps
  • Prioritising audit findings: a framework for impact, effort, and dependency
  • Translating the audit into action: stakeholder communication, ticketing, and tracking

Learn how to turn complex SEO findings into a prioritised action plan for your team to implement.

Book now

å Your trainer

¥ Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

é Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Learn how to turn complex SEO findings into a prioritised action plan for your team to implement.

Book now

î Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ü first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ø generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what å best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Learn how to turn complex SEO findings into a prioritised action plan for your team to implement.

Book now