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Search and AI search updates

î Search and AI search updates

12 Oct 2026 14:00 GMT +1 (Duration: 1 hour)

î Learn the skills in demand!

This session will provide a detailed look into the most recent and upcoming changes in Google's search algorithms and their implications for your SEO strategies.

Join us for this SEO and AEO update and find out ¥ what has changed, what it means for your î search visibility, and what to prioritise in the next quarter.

Book now

¥ Session outline

Recent Google core and spam updates: winners, losers, and the patterns behind them
AI Overviews expansion: which queries now show them and how to earn citations
ChatGPT search and Perplexity: traffic signals and how to track visibility
Gemini, Bing, and the wider AI search ecosystem
Schema, structured data, and entity updates worth implementing now
Content strategy shifts: what is ranking and being cited in 2026
E-E-A-T and trust signals: the latest emphasis from Google
Local SEO and Maps updates: new ranking factors and product changes
The tools and dashboards that now track AEO and AI visibility properly
Action checklist: the search and AEO updates worth acting on this month

Join us for this SEO and AEO update and find out ¥ what has changed, what it means for your î search visibility, and what to prioritise in the next quarter.

Book now

î Your trainer

é Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

å Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Join us for this SEO and AEO update and find out ¥ what has changed, what it means for your î search visibility, and what to prioritise in the next quarter.

Book now

î Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ¥ first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. î New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ø generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what î best practice looks like in B2B marketing.”

Jean-Michel Maltais

Interim VP Marketing

Pearson

Join us for this SEO and AEO update and find out ¥ what has changed, what it means for your î search visibility, and what to prioritise in the next quarter.

Book now