Privacy, first-party data, and tracking update session

î Learn the skills in demand!

The signal loss conversation has moved from theoretical to immediate. Cookies, attribution, conversion tracking, and audience targeting all look very different from a few years ago. This one-hour update covers what has actually changed, what is changing soon, and what you should be doing about it.

You will leave with a current view of the privacy landscape, the tracking and measurement methods that are still working, and a practical checklist of what to fix or upgrade in your own setup.

¥ Session outline

The cookie deprecation timeline and where it actually stands now
iOS, Android, and browser-level privacy updates affecting marketers
Server-side tracking: what it is, what it solves, and what to expect from it
Consent management: the latest regulatory expectations and tooling
First-party data strategies: collection, storage, and ethical use
Identity resolution and modelled identities in a post-cookie world
The state of attribution: MMM, incrementality, last-click, and AI-led attribution
Audience targeting in 2026: what still works and what no longer does
Compliance updates: GDPR developments, US state laws, and global trends
Action checklist: the tracking, consent, and measurement fixes worth prioritising

å Your trainer

î Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

ø Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

î Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ¥ first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ø New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ü generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ø best practice looks like in B2B marketing.”

Privacy, first-party data, and tracking update session

î Privacy, first-party data, and tracking update session

î Learn the skills in demand!

Join us for this tracking and measurement update and find out what has changed, what is coming next, and what to fix or upgrade in your own setup.

¥ Session outline

Join us for this tracking and measurement update and find out what has changed, what is coming next, and what to fix or upgrade in your own setup.

å Your trainer

î Daniel Rowles

CEO & Lead Trainer

ø Consultative training

Join us for this tracking and measurement update and find out what has changed, what is coming next, and what to fix or upgrade in your own setup.

î Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Join us for this tracking and measurement update and find out what has changed, what is coming next, and what to fix or upgrade in your own setup.