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Digital marketing trends for 2027

î Digital marketing trends for 2027

04 Dec 2026 10:00 GMT (Duration: 1 hour)

ü Learn the skills in demand!

The end of the year is the time to lift your head from the day-to-day and look at what is coming next. This one-hour update gives you a focused, evidence-led view of the trends shaping digital marketing in 2027, from AI-mediated search to changing buyer behaviour, privacy shifts, and the channels that are gaining and losing ground.

You will leave with a clear sense of where to invest your team's time and budget in the coming year, what to keep doing, and what to start phasing out.

From AI mediation and search shifts to social, paid media, owned audiences, measurement and martech, this session gives you a practical view of what to invest in, what to keep doing and what to start phasing out.

Book now

¥ Session outline

  • The macro shifts: AI mediation, privacy, attention economics, and platform consolidation
  • Search and discovery in 2027: AI Overviews, agents, and the future of organic traffic
  • Content marketing trends: depth, originality, and brand-as-publisher
  • The state of social: where attention is moving and what marketers should follow
  • Paid media outlook: AI bidding, creative AI, and channel mix changes
  • Email, owned audiences, and the renewed focus on first-party relationships
  • Measurement and attribution: the post-cookie reality and what is replacing it
  • Marketing technology: consolidation, AI-native platforms, and what to keep
  • Skills and team structure: what marketers will need to know in 2027
  • Five concrete bets to make for the year ahead

From AI mediation and search shifts to social, paid media, owned audiences, measurement and martech, this session gives you a practical view of what to invest in, what to keep doing and what to start phasing out.

Book now

î Your trainer

ø Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

é Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

From AI mediation and search shifts to social, paid media, owned audiences, measurement and martech, this session gives you a practical view of what to invest in, what to keep doing and what to start phasing out.

Book now

å Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s å first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ü New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ¥ generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what î best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

From AI mediation and search shifts to social, paid media, owned audiences, measurement and martech, this session gives you a practical view of what to invest in, what to keep doing and what to start phasing out.

Book now