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Creating AI Agents Hands-on Masterclass

é Creating AI Agents Hands-on Masterclass

06 Jul 2026 13:30 GMT +1 (Duration: 3 hours)

¥ Learn the skills in demand!

AI agents have moved from buzzword to working tool. This three-hour, hands-on masterclass walks you through building your own marketing AI agents from scratch, using current platforms like Claude, ChatGPT, CoPilot, n8n, and Make. By the end of the session we will have built and deployed at least two functioning agents tailored to real marketing tasks: research, content production, lead qualification, or competitor monitoring.

Whether you have never touched an automation platform or you are already running basic workflows, you will leave with a practical framework for identifying which marketing tasks are worth automating, how to design agents that hand off to humans cleanly, and the prompts and structures that separate reliable agents from ones that hallucinate.

Learn to build working AI agents from scratch in this hands-on masterclass.

Book now

ø Course Outline

  • What separates an AI agent from a chatbot or automation, and where each one shines
  • The marketing tasks most suited to agentic workflows, and the ones that are not
  • Choosing your stack: model, orchestration platform, memory, and tools
  • Setting up your first working environment: Claude, ChatGPT, CoPilot plus n8n or Make
  • Agent #1: building a research and reporting agent step by step
  • Agent #2: building a content production or lead qualification agent
  • Designing prompts, tool descriptions, and instructions that produce reliable output
  • Adding memory, error handling, and human-in-the-loop checkpoints
  • Testing, evaluating, and improving agent performance with real workloads
  • Deploying your agents and integrating them with your existing marketing stack

Learn to build working AI agents from scratch in this hands-on masterclass.

Book now

¥ Your trainer

ø Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

î Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

Learn to build working AI agents from scratch in this hands-on masterclass.

Book now

¥ Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s å first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. î New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately î generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ø best practice looks like in B2B marketing.”

Jean-Michel Maltais
Interim VP Marketing
Pearson

Learn to build working AI agents from scratch in this hands-on masterclass.

Book now