Conversion Rate Optimisation Masterclass

ü Learn the skills in demand

Driving traffic is one challenge. Converting that traffic profitably is another, and most marketing teams underinvest in it. This three-hour masterclass takes you through a complete, modern CRO framework: how to identify the highest-value opportunities, design experiments that produce trustworthy results, and build a culture of continuous testing rather than one-off tweaks.

We will cover quantitative and qualitative research methods, the psychology behind why people convert (or do not), and how to prioritise tests when you do not have millions of monthly visitors. You will leave with a CRO roadmap you can apply to your own site or your clients' sites, plus a set of templates for hypothesis design, test documentation, and stakeholder reporting.

ø Course outline

The CRO mindset: from "redesign" thinking to systematic experimentation
Identifying conversion opportunities using analytics, heatmaps, session recordings, and surveys
The behavioural science behind conversion: friction, motivation, anxiety, and timing
Building a robust testing roadmap and prioritisation framework (ICE, PIE, and beyond)
Designing experiments that produce statistically valid results
Working with low traffic: bayesian methods, multivariate sequencing, and qualitative validation
Optimising the high-impact pages: home, category, product, checkout, and lead form
Mobile and cross-device CRO: where most teams leave money on the table
Personalisation and AI-powered testing: where it works and where it does not
Embedding CRO into your team: workflows, tooling, and reporting that drive a testing culture

ü Your trainer

ø Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

¥ Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

ø Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s î first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ¥ New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ¥ generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

Conversion Rate Optimisation Masterclass