Building an AI Assisted Marketing Department Masterclass

î Learn the skills in demand!

Most marketing teams are now using AI in patches: a content writer here, an analyst there. The teams pulling ahead are the ones redesigning their entire department around AI assistance, not just bolting tools onto old workflows. This three-hour masterclass walks you through how to do that in your own organisation.

You will learn how to audit your existing workflows for AI opportunities, restructure roles and responsibilities, choose and integrate tools without creating chaos, and build the governance, training, and quality controls that keep human accountability in place. We will cover both the strategic decisions (what to automate, what to keep human, how to measure return) and the practical ones (which tools, which integrations, which guardrails).

å Course outline

The AI-assisted marketing maturity model: where most teams sit and where to aim
Auditing your current workflows: identifying high-value automation opportunities
Restructuring roles: how AI is reshaping content, paid, SEO, analytics, and creative
Building your AI tool stack without creating sprawl: a layered selection framework
Integrating tools into shared workflows: orchestration, handoffs, and shared memory
Governance, brand safety, and quality control: the guardrails that keep AI useful
Training your team: skill-building paths for different roles and seniority levels
Measuring the return on AI investment: the metrics that matter and the ones that mislead
Managing change: communicating with stakeholders, addressing fears, and celebrating wins
A 90-day rollout plan you can adapt to your own team

ü Your trainer

ø Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

é Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

¥ Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ø first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. ü New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ø generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

Building an AI Assisted Marketing Department Masterclass

ø Building an AI Assisted Marketing Department Masterclass

î Learn the skills in demand!

Build a smarter, faster marketing team with AI at the heart of every workflow.

å Course outline

Build a smarter, faster marketing team with AI at the heart of every workflow.

ü Your trainer

ø Daniel Rowles

CEO & Lead Trainer

é Consultative training

Build a smarter, faster marketing team with AI at the heart of every workflow.

¥ Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Build a smarter, faster marketing team with AI at the heart of every workflow.