AI platform updates

å Learn the skills in demand!

AI platforms move faster than any other category of marketing tool. New models, new features, new pricing, and new policy changes can land in any given week, and most marketers have no time to keep up. This one-hour update is your shortcut.

We will cover the headline updates from OpenAI, Anthropic, Google, Meta, and the wider AI ecosystem, focused specifically on what they mean for marketing work. You will leave with a clear view of which updates are worth changing your workflow for and which can be safely ignored.

é Session outline

Model and capability updates: what the leading models can now do that they could not
Workflow and agent platform updates: ChatGPT, Claude, Gemini, and the rest
Image, video, and audio model updates relevant to marketing
Specialist marketing AI tool updates: writing, SEO, social, paid, and analytics
Pricing, plan, and access changes you should know about
Integration and API updates: what is now connectable to what
Policy, safety, and copyright developments and what they mean for your work
Comparing the platforms: where each one is now strongest
The features being deprecated or quietly removed
Action checklist: what to test, switch to, or stop using based on these updates"

ø Your trainer

å Daniel Rowles

CEO & Lead Trainer

Daniel oversees the strategy and direction of the business. He is also the host of the Digital Marketing Podcast, Programme Director at Imperial College London and an award-winning author with books in 12 languages. Daniel has been working in Digital Marketing and Digital Transformation for 23 years, and brings experience working both client side and within the agency environment. Read Daniel's bio

ü Consultative training

Our trainers have extensive experience delivering real-world campaigns for many of the world’s leading brands. This means you are not just attending a training course but will get customised consultative insights and experience throughout the day, with suggested solutions o your individual challenges.

We pride ourselves on delivering training that is fully consultative and outputs plans that can be implemented in the real-world. All of our courses include workshop activities that generate content and plans to help you achieve your business objectives.

å Team bookings

For team bookings, or any other enquiries, please fill out the form below and we will get back to you.

“Daniel’s ¥ first class training helped underpin significant year-on-year revenue uplift within Pearson UK’s team. å New techniques learned around digital marketing and lead nurturing allowed the team to improve its efficiency, customer relevance and ultimately ¥ generate more marketing qualified leads. It also contributed to the team’s motivation, and sharing of ideas and gave them real perspective on what ¥ best practice looks like in B2B marketing.”

å AI platform updates

å Learn the skills in demand!

Join us for this update session and get å practical guidance on which platform changes are worth ø building into your workflow, and which can be safely ignored.

é Session outline

Join us for this update session and get å practical guidance on which platform changes are worth ø building into your workflow, and which can be safely ignored.

ø Your trainer

å Daniel Rowles

CEO & Lead Trainer

ü Consultative training

Join us for this update session and get å practical guidance on which platform changes are worth ø building into your workflow, and which can be safely ignored.

å Team bookings

Jean-Michel Maltais

Interim VP Marketing

Pearson

Join us for this update session and get å practical guidance on which platform changes are worth ø building into your workflow, and which can be safely ignored.