In this course we'll look at what Return on Investment (ROI) is, why it is important to our digital marketing planning, how to calculate it in practical terms and address the limitations of ROI.
This course covers:
What is ROI?
Why is ROI important, How to Calculate ROI
ROI in Practice, What is Good ROI?
What are the Limitations of ROI?, What Developments are Being Made into ROI?
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