Web Analytics with GA4 Certification

Completion Time: 6 Hours

Get all the skills you need to deploy, manage and interpret web analytics data using the latest version of Google Analytics, GA4. As well as covering a hands-on on approach to setting up and interpreting data from GA4, you’ll also learn how to build custom reports to get the very most out of your eb analytics. GA4 skills are highly in demand. Improve your career opportunities and get recognised by achieving a CPD accredited certificate.

• Understanding how analytics works

• Installing and setting up GA4

• Introduction to Tag Manager

• GA4 Settings

• GA4 Events

• Conversion Events

• GA4 Core Reports

• Attribution Modelling

• Measurement Dashboards

CIM Digital Marketing Certificate - Strategy, Tactics and Measurement

Completion Time: 36 Hours

Improve your career opportunities and get recognised by enrolling to complete our Digital Marketing Strategy, Tactics and Measurement Certificate.

• Marketing Insights

• Marketing Planning

• Digital Marketing Channels

• Search Engine Optimisation

• Paid Search

• Social Media

• Email Marketing

• Display Advertising

• Content Marketing

• Marketing Analytics

• Digital Marketing Strategy