Digital marketing skills benchmark

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é Digital skills benchmark

The Digital Marketing Skills Benchmark is the only study of its type and scale that looks at skills across a wide range of industries and levels of seniority. Rather than being opinion based like many other studies, the core of the benchmark assesses the skills of thousands of individuals. The results are combined into an annual report published in partnership with the Chartered Institute of Marketing (CIM).

For å individuals: our platform combines individual results, with objectives to create personalised learning plans that guide participants through the right courses and content.

For ü teams: the team report provides an industry benchmark that can be used to build digital marketing upskilling plans for your team.

Example Benchmark graph

Complete the å benchmark to build a ü free personalised learning plan and see our course î recommendations. Also available for free for teams of up to 30 people.

Start benchmark Benchmark your team

î What is the process and î how long will it take?

é For individuals

Enter your email to set up a free or paid account. Takes < 1 minutes

Identify your key areas of focus, confidence levels and learning objectives. Takes 1 to 2 minutes

Answer the skills benchmark assessment quiz covering 13 digital marketing topics to align your knowledge with industry best practice to identify strengths and weaknesses. Takes 18-20 minutes

See your results and get your personalised learning plan addressing skills gaps or areas where you'd like to increase confidence

Start learning! You can retake the benchmark, adjust your results unlimited times and track your progress overtime.

é For teams

Identify team participants (up to 30 for free) and share link with them for each to create a free account

Participants identify key areas of focus, confidence levels and learning objectives

Participants answer the skills benchmark assessment quiz covering 13 digital marketing topics to align their knowledge with industry best practice to identify strengths and weaknesses

Get a group report highlighting skills and confidence gaps within the team across all areas of digital marketing.

Maximise your training budget with our customised learning pathways to increase your team's confidence and skills in digital marketing.

î What is the process and é how long will it take?

é For individuals

Enter your email to set up a free or paid account. Takes < 1 minute.

Identify your key areas of focus, confidence levels and learning objectives. Takes 1 to 2 minutes.

Answer the skills benchmark assessment quiz covering 13 digital marketing topics to align your knowledge with industry best practice to identify strengths and weaknesses. Takes 18-20 minutes.

See your results and get your personalised learning plan addressing skills gaps or areas where you'd like to increase confidence.

Start learning! You can retake the benchmark, adjust your results unlimited times and track your progress overtime.

¥ For teams

Identify team participants (up to 30 for free) and share link with them for each to create a free account.

Participants identify key areas of focus, confidence levels and learning objectives.

Participants answer the skills benchmark assessment quiz covering 13 digital marketing topics to align their knowledge with industry best practice to identify strengths and weaknesses.

Get a group report highlighting skills and confidence gaps within the team across all areas of digital marketing.

Maximise your training budget with our customised learning pathways to increase your team's confidence and skills in digital marketing.

Build a å free personalised ü learning plan to see our course recommendations î for you

Start benchmark Benchmark your team