Every digital strategy model has an “Insights” stage, where we collect and analyse information about the environment we are operating in. This is often referred to as the “Situational Analysis” in models like PR Smith’s SOSTAC® Plan and gives is the strategic insights we need to make sensible strategic, tactical and resource plans. We’ve compiled a list of what we think are the 10 best Strategic Insights Tools for Digital Marketing (both paid and free):
Brandwatch
Global Web Index
Google Trends
Mobile Planet
Keyword Planner
BuzzSumo
Twtrand(now Klear)
Consumer Barometer
We Are Social
IntentIndex
In today’s episode of the Digital Marketing Podcast, Ciaran interviews David Allison to better understand what we really need to be paying attention to, to understand and influence people’s buying decisions.
In this episode Ciaran and Daniel Rowles dive deep into the most exciting new tools from AI-powered social media automation to SEO optimisation and content enhancement tools.