In this episode of the Digital Marketing Podcast, the team delve into Google Web Stories, which are a web-based version of the popular story format. The stories are discoverable through Google Search and the Google App, which can be downloaded via iOS and Android. You can also embed them into your own web pages.
Daniel, Ciaran and Louise also explore YouTube’s latest Culture and Trends report, giving some interesting insights into the most notable creators and trends driving video culture.
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
Useful Links
YouTube Culture and Trends Report
Listen, subscribe or get in contact
In this episode we explore what Answer Engine Optimisation (AEO) actually means in practice, and how marketers can adapt without chasing myths, hacks, or constantly shifting theories.
The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
Artificial intelligence will not make business change easy, but used thoughtfully, it can help leaders diagnose problems more accurately, communicate at scale, and respond to warning signs early, as long as the human elements of trust and judgement remain at the centre.