QR codes are a great technology to supercharge the links between the physical world and your online content. In this episode, we look at 4 key mistakes to avoid if using this great technology, while Ciaran gives a final plug to his report on QR codes by walking us through 25 ways to use this marketing technique to benefit your business and give great added value to your customers.
Read our complete guide to QR codes for digital marketing
https://www.targetinternet.com/complete-marketing-guide-to-qr-codes/
How to put contact details into a QR code
https://www.targetinternet.com/putting-your-contact-details-into-qr-codes/
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The team speaks with Phil Treagus-Evans, author of the new book Human First Marketing, to explore why now, in a world dominated by AI, automation, and synthetic content, marketers must rediscover their humanity.
In this episode Ciaran speaks to Pacey AI, about avoiding AI slop and getting back to the work that matters: understanding customers, developing ideas and building a distinctive brand.