Is your CRM the great joy or your day or the bain of it? Does your CRM build relationships or hamper them?

Marketers are always looking for new ways to optimise their marketing efforts. And often, they turn to CRM systems like Salesforce and HubSpot to do so. In this episode, we will explore the benefits of these systems. Can you seamlessly pull together your content management, your email marketing and customer communications?

As marketers, we have been on a long and often painful journey with various CRM systems. Choosing the right platform is crucial, but often you end up with something that doesn’t quite meet the growing needs of your organisation.

Having worked with many different systems over the years, we explore why it’s so important to get this one right. As first-party data becomes increasingly important, you can’t afford to be without the right CRM. We share our recent journey migrating to HubSpot’s CRM and all the benefits that it has brought to our business.

Download Episode 275