Earlier this year, Ciaran got to talk with Oli Gardner from Unbounce, a leading conversion rate optimisation tool. We explore a little of what Unbounce does but mainly focus on an exciting experiment that Oli ran earlier this year on blog content.
The aim of Oli’s experiment was to see what effect writing a storm of regular content to promote key features their platform offered would have on conversions and the bottom line.
The challenge… create content that drives both product awareness and conversion rates through the roof. Being a conversion rate optimisation specialist, Oli was confident he could ace this mission and significantly ‘move the needle’ of success. However, as you will hear, nothing quite panned out as he expected it to but some fascinating lessons were learned along the way.
Explore Oli’s story and delve into the key learnings and insights from one man’s mission to embark on a veritable marathon of content for conversion.
Mr Men Landing Pages Original Article
Mr Men Landing Pages Podcast Episode
Unbounce Dynamic text replacement feature
Unbounce Landing page Analyzer
Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days
Download Episode 205
Listen, subscribe or get in contact
The more video content that surfaces the harder it is to get your content to stand out from the crowd. In this episode of the Digital Marketing Podcast, Daniel, Ciaran and Louise discuss different elements that contribute towards running an effective YouTube channel.
Search engines and Large Language Models (LLMs) no longer just read text, they parse content to look for data. Schema Markup (JSON-LD) is the vocabulary you use to explicitly tell Google and LLMs your content and product details.
Traditional SEO was about proving relevance to a search algorithm to rank a link. AEO is different - it's about training an AI to understand your brand as a credible "Entity" so it cites you as the answer.
In this episode we dive into one of the most significant shifts in digital marketing: the rise of non keyword signals and what it means for search, privacy, and the future of targeting.